No logos screaming for attention. No trend-chasing silhouettes. Just the best-fitting tee you'll own.
One product. Perfected. Designed and made in India, for India.
Shop The Core Fitted Tee
The anti-baggy. ₹999. Sized for Indian proportions.
They're either too loose — hiding what you've worked for — or too tight in all the wrong places. Generic cuts. Western proportions. Fabrics that lose shape after three washes.
We studied how Indian men are actually built. Broader shoulders. Shorter torsos. Different proportions than what most brands design for. Then we built a tee around that.
One product. Three colourways. Perfected.
Every millimetre is intentional. This is what happens when you design a t-shirt around the human body — not the other way around.
Not dropped. Not tight. The seam lands exactly at your shoulder bone edge, visually broadening the shoulder line.
14–15" opening that hugs without cutting circulation. Hits at mid-bicep, not your elbow like most fitted tees.
Fitted but not compressive. 1–1.5" ease across the chest — fabric follows the body without pooling.
1" narrower than chest at the waist. Eliminates the boxy billow without looking like a compression shirt.
2–3" below the beltline. Designed for Indian torso length — not adapted from Western sizing that runs 1–2" too long.
1" higher than standard tees. Reduces underarm bunching and lets your arm move freely without pulling the body.
95% Combed Cotton with 5% Elastane. Heavy enough to not go see-through. Light enough for Indian heat. Pre-shrunk so it holds its shape after 50+ washes.
One product. Perfected. Designed and made in India, for India.