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Premium Fitted Essentials — India

BUILT
FOR YOUR
BUILD

The anti-baggy. ₹999. Sized for Indian proportions.

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Built For Your Build· 200 GSM Supima Cotton· The Anti-Baggy· Made In India· ₹999· Built For Your Build· 200 GSM Supima Cotton· The Anti-Baggy· Made In India· ₹999· Built For Your Build· 200 GSM Supima Cotton· The Anti-Baggy· Made In India· ₹999·
01

Most T-Shirts Don't Fit.

They're either too loose — hiding what you've worked for — or too tight in all the wrong places. Generic cuts. Western proportions. Fabrics that lose shape after three washes.

We studied how Indian men are actually built. Broader shoulders. Shorter torsos. Different proportions than what most brands design for. Then we built a tee around that.

The Issue
Western cuts are 1–2" too long for Indian proportions
The Fix
Sized specifically for Indian shoulder width & torso length
The Result
Shoulder seam at the bone. Sleeve at mid-bicep. Always.
The Price
₹999 — premium quality, not a premium price

The Core
Fitted Tee

One product. Three colourways. Perfected.

F
Core Fitted Tee Black — #1A1A1A
₹999 Shop
F
Core Fitted Tee White — #FFFFFF
₹999 Shop

THE FIT
OBSESSION

Every millimetre is intentional. This is what happens when you design a t-shirt around the human body — not the other way around.

01
Shoulders
Seam at the bone

Not dropped. Not tight. The seam lands exactly at your shoulder bone edge, visually broadening the shoulder line.

02
Sleeves
Mid-bicep cut

14–15" opening that hugs without cutting circulation. Hits at mid-bicep, not your elbow like most fitted tees.

03
Chest
1" ease. No more.

Fitted but not compressive. 1–1.5" ease across the chest — fabric follows the body without pooling.

04
Waist
Tapered silhouette

1" narrower than chest at the waist. Eliminates the boxy billow without looking like a compression shirt.

05
Length
Indian proportion

2–3" below the beltline. Designed for Indian torso length — not adapted from Western sizing that runs 1–2" too long.

06
Armhole
High cut armhole

1" higher than standard tees. Reduces underarm bunching and lets your arm move freely without pulling the body.

The Right
Fabric Changes
Everything.

95% Combed Cotton with 5% Elastane. Heavy enough to not go see-through. Light enough for Indian heat. Pre-shrunk so it holds its shape after 50+ washes.

Composition 95% Combed Cotton + 5% Elastane
Weight 200 GSM
Finish Bio-washed, Pre-shrunk
Collar Ribbed crew neck, reinforced
Hem Double-needle, no curl
Label Heat-transfer, no itch
200
GSM

No logos screaming for attention. No trend-chasing silhouettes. Just the best-fitting tee you'll own.

One product. Perfected. Designed and made in India, for India.

₹999
All three colours XS to XXL · Free shipping above ₹1,499

Shop The Core Fitted Tee