{"title":"New Arrivals","description":"\u003cp\u003eThe latest additions to FORMA — refined essentials and statement pieces for the modern man.\u003c\/p\u003e","products":[{"product_id":"the-core-fitted-tee-black","title":"The Core Fitted Tee — Black","description":"\u0026lt;p\u0026gt;The one you'll wear most. Black done right — a fitted silhouette that shows your shoulders, holds its shape, and doesn't go sheer. Cut from 200gsm combed cotton with 5% elastane, sized specifically for Indian proportions.\u0026lt;\/p\u0026gt;\u0026lt;p\u0026gt;The shoulder seam sits at the bone. The sleeve hits mid-bicep. The waist tapers without compressing. This is what fitting well actually looks like.\u0026lt;\/p\u0026gt;\u0026lt;ul\u0026gt;\u0026lt;li\u0026gt;95% Combed Cotton, 5% Elastane — 200gsm\u0026lt;\/li\u0026gt;\u0026lt;li\u0026gt;Bio-washed and pre-shrunk — holds fit after 50+ washes\u0026lt;\/li\u0026gt;\u0026lt;li\u0026gt;Reinforced ribbed crew neck — stays in shape\u0026lt;\/li\u0026gt;\u0026lt;li\u0026gt;Double-needle hem on sleeves and bottom\u0026lt;\/li\u0026gt;\u0026lt;li\u0026gt;Heat-transfer label — no itch\u0026lt;\/li\u0026gt;\u0026lt;li\u0026gt;Sized for Indian proportions\u0026lt;\/li\u0026gt;\u0026lt;li\u0026gt;Made in India\u0026lt;\/li\u0026gt;\u0026lt;\/ul\u0026gt;","brand":"FORMA","offers":[{"title":"S","offer_id":51599813476640,"sku":"FORMA-CFT-BLK-S","price":699.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":51599813509408,"sku":"FORMA-CFT-BLK-M","price":699.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":51599813542176,"sku":"FORMA-CFT-BLK-L","price":699.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":51599813574944,"sku":"FORMA-CFT-BLK-XL","price":699.0,"currency_code":"INR","in_stock":true}]},{"product_id":"the-core-fitted-tee-navy","title":"The Core Fitted Tee — Navy","description":"\u0026lt;p\u0026gt;More interesting than black. More versatile than you'd think. Navy is the third colorway in the FORMA Core Fitted Tee — the one that works with almost everything in your wardrobe and looks premium without announcing itself.\u0026lt;\/p\u0026gt;\u0026lt;p\u0026gt;Same fit. Same fabric. Same obsessive attention to the details that actually matter — shoulder placement, sleeve length, waist taper. Just a different colour.\u0026lt;\/p\u0026gt;\u0026lt;ul\u0026gt;\u0026lt;li\u0026gt;95% Combed Cotton, 5% Elastane — 200gsm\u0026lt;\/li\u0026gt;\u0026lt;li\u0026gt;Bio-washed and pre-shrunk — holds fit after 50+ washes\u0026lt;\/li\u0026gt;\u0026lt;li\u0026gt;Reinforced ribbed crew neck — stays in shape\u0026lt;\/li\u0026gt;\u0026lt;li\u0026gt;Double-needle hem on sleeves and bottom\u0026lt;\/li\u0026gt;\u0026lt;li\u0026gt;Heat-transfer label — no itch\u0026lt;\/li\u0026gt;\u0026lt;li\u0026gt;Sized for Indian proportions\u0026lt;\/li\u0026gt;\u0026lt;li\u0026gt;Made in India\u0026lt;\/li\u0026gt;\u0026lt;\/ul\u0026gt;","brand":"FORMA","offers":[{"title":"S","offer_id":51599813902624,"sku":"FORMA-CFT-NVY-S","price":699.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":51599813935392,"sku":"FORMA-CFT-NVY-M","price":699.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":51599813968160,"sku":"FORMA-CFT-NVY-L","price":699.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":51599814000928,"sku":"FORMA-CFT-NVY-XL","price":699.0,"currency_code":"INR","in_stock":true}]}],"url":"https:\/\/checkout.wearforma.in\/collections\/new-arrivals.oembed","provider":"FORMA","version":"1.0","type":"link"}